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Salem's Image
Promote the positive image of Salem.
Strategies
A.
Market Salem in a way that also appeals to the younger crowd.
B.
Improve the entrances to the city – make Portland Road and the Parkway more appealing and clean.
C.
Encourage/co-sponsor "home town" events.
D.
Add measurable benchmarks for economic development and tourism.
E.
Create more opportunities for public-private marketing improvements (way finding, parking lots, finding sponsors).
F.
Pursue urban beautification projects.
G.
Place welcome signs at the gateways to Salem.
H.
Partner with SCVA, Fairgrounds, Chamber and SEDCOR for advertising opportunities.
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Contact Us
City of Salem
555 Liberty St SE
Room 220
Salem, OR 97301
503-588-6255
manager@
cityofsalem.net
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Page Last Modified: October 18, 2007
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